FLOW 5.0

About the Exhibition

Bentonville, Permanent Installation


This interactive sculpture by Dutch artist and innovator Daan Roosegaarde is a smart wall composed of hundreds of ventilators that respond to visitors.

As viewers approach, sensors located within the sculpture are activated as fans, blowing air onto passersby and into the surrounding space. By walking, speaking, and interacting with its surface, the viewer triggers the emergence of an illusive landscape created out of transparent fields and artificial winds. One of a series such works, this site-specific FLOW 5.0 heightens the visitor’s consciousness—of self, of space, of others, while actually becoming the connection between space and technology. In default mode, FLOW 5.0 creates a series of changing geometric patterns, and, sometimes, a letter may appear: A, I, or R. 

Daan Roosegaarde works at the forefront of art and technology, creating social designs that instinctively respond to sound and movement. A graduate of Rotterdam’s Berlage Institute, Roosegaarde’s works explores the dynamic relationship between architecture, people, and technology. 

His sculptures, as well as his large-scale installation and design works, are tactile high-tech environments in which viewer and space become one. Roosegaarde has won numerous design awards in Europe and Asia, and his work has been featured in exhibitions at the Tate Modern, the National Museum in Tokyo, the Victoria and Albert Museum in London, as well as in public installations in Rotterdam, Hong Kong, London, Louisville, and other cities. FLOW 5.0 is Roosegaarde’s first permanent commissioned project in the U.S.